Every artist touring Texas drives right past us. So we built the stop worth pulling over for — long-form interviews, breaking records live on radio, and the culture of the corridor, from Laredo to Minneapolis.
Waco sits dead-center between Dallas and Austin. Every tour bus, every SXSW run, every Houston-to-Dallas route — they're already driving through.We're not asking anybody to come to a small market. We're asking them to stop for the best long-form interview in Texas.
90 minutes. No rush, no gotchas — then the record breaks live in the mix.
The March series: twenty artists, two weeks, one exit off the highway.
Food, Baylor, the local scene — the city rides shotgun in every episode.
// EPISODE SLOTS SHOWN ARE MOCKUPS — LOCK IN TO KNOW WHEN THE FIRST ONE DROPS
Breaking regional Texas artists first — so when they blow, they already know exactly where to tap in.
Drop your email for the first episode, the merch drop, and the SXSW pull-up schedule. No spam — we only ride when there's something worth riding for.
35PLUG.COM — CONNECTING CULTURE.